Blow Up Experience, the most important global inflatable art phenomenon of the moment, welcomed more than 1 million visitors across Argentina, Brazil, Chile, Peru, and Uruguay, offering an immersive tour with unique artistic displays.

Combining lighting and inflatable art, and implementing the most advanced mapping and virtual reality technologies, this unprecedented experience in our country appeals to the emotional memories of all its visitors, through key childhood elements such as balloons, ball pits, LEDs, and much more. In this way, Blow Up joins the global entertainment trend in which adults indulge in activities considered “for kids”: it will offer the unique opportunity to immerse themselves in the depths of that most innocent fun, with no age restrictions.

Blow Up Experience offers a fun and interactive tour. Every corner offers the opportunity to create incomparable, Instagrammable family photos. It’s considered one of the latest segments of “Kidulting”, a cultural trend in which adults embark on and get involved in activities that used to be associated only with children and that science has proven to have significant benefits for mental health.

A unique moment for adults and also as a family activity, where all members actively participate and are also the protagonists of Blow Up, a fun experience that has already established itself as a major entertainment attraction in Buenos Aires. The experience incorporates the latest innovative designs in lighting, virtual reality, and immersive projections; technology that allows viewers to immerse themselves and become captivated by the content they are interacting with.

With more than 3,000 square meters of mirrors, half a million balls, 35,000 LEDs, and the latest mapping technology, Blow Up Experience is the most anticipated event of the year, bringing the successful phenomenon, established in Europe and the United States, to Argentina for the first time. In Argentina and São Paulo, Brazil, the exhibition will take place simultaneously, having already begun in São Paulo and attracting more than 20,000 people in its first week alone.

Blow Up Experience joined the great exhibitions of DG Experience.