Blow Up Experience, heralded as the paramount inflatable art phenomenon worldwide, has made its grand entrance in Argentina. Since November 2nd, enthusiasts can immerse themselves in this extraordinary spectacle at the Pabellón Frers in La Rural, embarking on a captivating journey through diverse and unique artistic installations.
This groundbreaking experience seamlessly fuses lighting and inflatable art, incorporating cutting-edge mapping and virtual reality technologies. It resonates with the emotional memory of visitors, evoking key elements of childhood like balloons, ball pits, and hammocks. In embracing the global trend where adults joyfully partake in activities typically reserved for children, from amusement parks to acclaimed exhibits like the Balloon Museum, Bubble World, and the avant-garde creations of the Japanese company TeamLab, Blow Up extends a rare invitation to revel in the innocence of pure fun without age constraints.
Blow Up Experience offers a whimsical and interactive odyssey, presenting opportunities at every turn to capture incomparable and Instagram-worthy family photos. It is positioned at the forefront of the “Kidulting” cultural movement, where adults find therapeutic value in activities once solely associated with children.
This is a singular moment for adults and families alike, where active participation transforms each member into a protagonist of Blow Up. Firmly establishing itself as a focal point of entertainment in Buenos Aires, the exhibition integrates the latest innovations in lighting, virtual reality, and immersive projections. This technology enables viewers to not merely observe but to be fully immersed and captivated by the interactive content.
Spanning over 3,000 square meters of mirrors, featuring half a million balls, 35,000 LEDs, and employing state-of-the-art mapping technology, Blow Up Experience stands as the most eagerly awaited event of the year. It introduces to Argentina, for the first time, the resounding success witnessed in Europe and the United States. Simultaneously captivating audiences in Argentina and São Paulo, Brazil, it has already drawn over 20,000 attendees in the first week of its São Paulo debut.
Blow Up adds to the distinguished portfolio of major exhibitions presented by DG Experience in Argentina, joining the ranks of “Imagine Van Gogh,” “Bansky: Genius or Vandal?” and “Steve Mc Curry Icons.”