With the seal of the Picasso Administration, the immersive exhibition Imagine Picasso, which opened on March 9 and will extend through June 18, 2023, at MorumbiShopping, in São Paulo, celebrates the genius and creative freedom of Pablo Picasso through unprecedented experiences, in the year of the 50th anniversary of his death.

Imagine Picasso brings together for the first time, in an immersive digital experience, more than 200 masterpieces by Pablo Picasso (1881-1973), the Spanish artist who established himself as one of the most influential of the 20th century and who revolutionized academic forms and esthetic.

In 78 years of work, Picasso produced more than 120,000 works of art -among paintings, drawings, engravings, sculptures and ceramics- and is considered one of the most creative artists in the history of art.

Using Image Totale© technology, an original and innovative concept created in 1977 by French journalist and image specialist Albert Plécy, this immersive exhibition invites visitors to literally step inside Picasso’s works.